{"id":20,"date":"2025-08-25T16:52:18","date_gmt":"2025-08-25T14:52:18","guid":{"rendered":"https:\/\/betgarriga.com\/?page_id=20"},"modified":"2025-09-03T11:13:16","modified_gmt":"2025-09-03T09:13:16","slug":"estrategia-i-gestio-de-marca","status":"publish","type":"page","link":"https:\/\/betgarriga.com\/ca\/estrategia-i-gestio-de-marca\/","title":{"rendered":"Estrat\u00e8gia i gesti\u00f3 de marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p>\n   \n  <span class=\"text-highlight\" style=\"background-color:#F7FFF0; color:#20263e; padding:0.1em 0.2em; border-radius:3px; font-family:inherit;\">\n    Definici\u00f3 i activaci\u00f3 de l\u2019estrat\u00e8gia de marca de la teva organitzaci\u00f3 perqu\u00e8 transmeti amb claredat i coher\u00e8ncia la proposta de valor.\n  <\/span> \n<\/p>\n\n\n<p class=\"wp-block-paragraph\">La marca no \u00e9s nom\u00e9s un logo. La marca es construeix a trav\u00e9s de les diverses interaccions de l\u2019organitzaci\u00f3 amb els usuaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Treballo perqu\u00e8 aquest car\u00e0cter s\u2019expressi de forma coherent en tots els punts de contacte, des de la promesa de marca fins a l\u2019aplicaci\u00f3 visual i verbal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u2019acompanyo a construir una arquitectura de marca s\u00f2lida i f\u00e0cil de gestionar, que reflecteixi b\u00e9 l\u2019estructura de l\u2019organitzaci\u00f3 i doni sentit a totes les seves submarques o l\u00ednies de servei. Una bona estrat\u00e8gia de marca no \u00e9s nom\u00e9s comunicaci\u00f3: \u00e9s una eina de gesti\u00f3 que et permet operar amb coher\u00e8ncia i prop\u00f2sit.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 treballo amb l&#8217;estrat\u00e8gia de marca?<br><br><\/h2>\n\n\n\n<ul class=\"wp-block-list custom-list\">\n<li>Disseny del sistema d\u2019artquitectura de marca<\/li>\n\n\n\n<li>Definici\u00f3 de la plataforma de marca<\/li>\n\n\n\n<li>Sistema de disseny i centre de marca<\/li>\n\n\n\n<li>Aplicaci\u00f3 a nous suports<\/li>\n\n\n\n<li>Assessorament i formaci\u00f3 per a persones no dissenyadores<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Definici\u00f3 i activaci\u00f3 de l\u2019estrat\u00e8gia de marca de la teva organitzaci\u00f3 perqu\u00e8 transmeti amb claredat i coher\u00e8ncia la proposta de valor. La marca no \u00e9s nom\u00e9s un logo. La marca es construeix a trav\u00e9s de les diverses interaccions de l\u2019organitzaci\u00f3 amb els usuaris. Treballo perqu\u00e8 aquest car\u00e0cter s\u2019expressi de forma coherent en tots els punts [&hellip;]<\/p>\n","protected":false},"author":17470696,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"blog","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PgLsmr-k","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/betgarriga.com\/ca\/wp-json\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/betgarriga.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/betgarriga.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/betgarriga.com\/ca\/wp-json\/wp\/v2\/users\/17470696"}],"replies":[{"embeddable":true,"href":"https:\/\/betgarriga.com\/ca\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":8,"href":"https:\/\/betgarriga.com\/ca\/wp-json\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/betgarriga.com\/ca\/wp-json\/wp\/v2\/pages\/20\/revisions\/219"}],"wp:attachment":[{"href":"https:\/\/betgarriga.com\/ca\/wp-json\/wp\/v2\/media?parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}